Google Algorithm
Google's algorithm in the context of SEO refers to the complex system that Google uses to determine which web pages should rank highly in search engine results pages (SERPs) for various queries. The algorithm consists of a series of rules and calculations designed to provide users with the most relevant and authoritative content in response to their search queries. Key components and factors that Google's algorithm considers include: 1. **Relevance** : How closely does the content on a web page match the intent behind a user's search query? Google assesses factors like keyword usage, topic relevance, and context. 2. **Quality** : Google evaluates the overall quality of a web page based on factors such as originality, comprehensiveness, accuracy, and trustworthiness. Pages with high-quality content are more likely to rank well. 3. **Authority** : This refers to the credibility and trustworthiness of a website or webpage. Google assesses authority based on factors like bac